Interactive video units pair engaging user experiences with lean-forward content to generate lasting and memorable impressions, while also generating brand awareness and engagements.
Use-cases Interactive video is often used for videos with key moments that information could be expanded over. Expanded information is often a product description or other piece of information specific to the hotspot.
Interactive Video is also a great way to host multiple videos in a single high impact video unit and allow the user to choose the content they want to interact with.
Copy & Content We suggest keeping important information like text, logo and CTA in a side, top or bottom overlay. This will allow the key information to always be in view, while not distracting from the video.
Any design elements that appear outside of the overlay space on the video should be timed specifically and distinguishable from the video.
