Interactive Video

Takeover

Interactive video units pair engaging user experiences with lean-forward content to generate lasting and memorable impressions, while also generating brand awareness and engagements.


Best Practices

Use-cases
Interactive video is often used for videos with key moments that information could be expanded over. Expanded information is often a product description or other piece of information specific to the hotspot.

Interactive Video is also a great way to host multiple videos in a single high impact video unit and allow the user to choose the content they want to interact with.

Copy & Content
We suggest keeping important information like text, logo and CTA in a side, top or bottom overlay. This will allow the key information to always be in view, while not distracting from the video.

Any design elements that appear outside of the overlay space on the video should be timed specifically and distinguishable from the video.


Design Specs

Retina Dimensions – Top Overlay1600×200
Retina Dimensions – Side Overlay200×900
Retina Dimensions – Bottom Overlay1600×200
Retina Dimensions – Full Canvas1920×1080

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
AnimationStoryboard, existing html5, or written concept
Interaction DirectionStoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only
Video Files.mov or .mp4
Initial Video Length6, 15 or 30s
Additional Video LengthsUnlimited

Ad Server Specs

EnvironmentDesktop
File TypeVPAID
Max File Size10MB
Max Initial Video Length6, 15 or 30s
Max Interacted Video LengthUnlimited
Frame Rate30 fps