CTA Video


Video Overlay units are a great way to encourage users to click-through from the video for more content. This unit drives CTR while also encouraging video views.

Best Practices

Overlay Position
All information like text, logo and CTA lives in either a side or top overlay. This will allow the key information to always be in view, while not distracting from the video.

We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.

Design Specs

Retina Dimensions – Top Overlay1600×200
Retina Dimensions – Side Overlay200×900
Video Aspect Ratio16:9

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
AnimationStoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only
Video File.mov or .mp4
Video Length6, 15 or 30s

Ad Server Specs

File TypeVPAID
Max File Size10MB
Max Video Length6, 15 or 30s
Frame Rate30 fps