Drive online and in-store sales with shoppable display creative.
Different elements that can be included in shoppable creative are:
- Social Media content
When planning a shoppable creative, consider the product or products that should be highlighted in the creative. For a shoppable featuring a single product, what should show if the product goes out of stock? For a shoppable featuring multiple products, which product should show up in rotation first?
Tabs in Shoppable Creative
If you are planning a shoppable creative that will feature more than just shoppable products, the additional content will live on separate tabs within the creative. These tabs can feature videos, image carousels, product hotspots, testimonials or social media content.
We suggest using as little text as possible to allow your branding, imagery and video to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Expandable Design Specs
|Pre-expanded Retina Dimensions||600×500, 1456×180, 320×1200, 600×1200||600×500|
|Expanded Retina Dimensions||960×600||640×960|
Standard Design Specs
|Retina Dimensions||600×500, 1456×180, 320×1200, 600×1200||600×500|
|Existing Media Files||.psd or .ai|
|Fonts||.otf or .ttf|
|Logos||.png, .jpg, .psd or .ai|
|Images||.png, .jpg, .psd or .tiff|
|Animation||storyboard, existing html5, or written concept|
|Copy||Approved copy only|
|CTA||Approved CTA only|
|Video||.mp4 or .mov|
|Products||links or SKUs for particular retailers|
Ad Server Specs
|Environment||Desktop & Mobile Standard|
|Initial File Size||200kb|
|Max File Size||2.2mb|
|Frame Rate||24 fps|