Shoppable

Display

Drive online and in-store sales with shoppable display creative.

Expandable Display


Standard Display


Best Practices

General
Different elements that can be included in shoppable creative are:

  • Products
  • Images
  • Videos
  • Testimonials
  • Social Media content

When planning a shoppable creative, consider the product or products that should be highlighted in the creative. For a shoppable featuring a single product, what should show if the product goes out of stock? For a shoppable featuring multiple products, which product should show up in rotation first?

Tabs in Shoppable Creative

If you are planning a shoppable creative that will feature more than just shoppable products, the additional content will live on separate tabs within the creative. These tabs can feature videos, image carousels, product hotspots, testimonials or social media content.

Copy
We suggest using as little text as possible to allow your branding, imagery and video to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.


Expandable Design Specs

DesktopMobile
Pre-expanded Retina Dimensions600×500, 1456×180, 320×1200, 600×1200600×500
Expanded Retina Dimensions960×600640×960
Max Tabs3

Standard Design Specs

DesktopMobile
Retina Dimensions600×500, 1456×180, 320×1200, 600×1200600×500
Max Tabs3

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
Animationstoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only
Video.mp4 or .mov
Productslinks or SKUs for particular retailers

Ad Server Specs

EnvironmentDesktop & Mobile Standard
File TypeHTML5
Initial File Size200kb
Max File Size2.2mb
Animation30s max
Loops3 max
Frame Rate24 fps
Close ButtonRequired