The Pharma ISI-Enabled package features four formats built specifically for the legal specifications required for branded pharmacy executions. This package consists of a billboard ISI, video shell ISI, Interscroller ISI and Interstitial ISI for multi-device execution.
You can choose to run all four, just video or just high impact display.
Video Shell ISI
Copy We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
Headline (100 characters) Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Billboard Retina Dimensions 1940×500
Interscroller Retina Dimensions 750×1333 Safe Area 750×1283
Interstitial Retina Dimensions 750×1333
Video Shell Video Aspect Ratio 16:9
Existing Media Files .psd or .ai Fonts .otf or .ttf Logos .png, .jpg, .psd or .ai Images .png, .jpg, .psd or .tiff Animation storyboard, existing html5, or written concept Copy Approved copy only CTA Approved CTA only ISI Document with legal text Video Files .mov, .mp4 Video Length 6, 15, or 30s
Ad Server Specs
Environment Desktop, Mobile Web & In-App File Type HTML5 Initial File Size 250kb Max File Size 2.2mb Animation 30s max Loops 3 max Frame Rate 24 fps