Enhanced Video

Package

The Video Package features two video executions, a video shell and a video overlay. These formats are ideal for optimizing video assets for brand awareness initiatives and encouraging brand engagement while keeping core messaging and CTA always in-view.


Video Overlay


Video Wrap


Best Practices

Video
Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.

Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.


Design Specs

Video Overlay
Retina Dimensions – Top Overlay1600×200
Retina Dimensions – Side Overlay200×900
Video Aspect Ratio16:9
Video Wrap
Video Aspect Ratio16:9

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
Animationstoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only
Video Files.mov, .mp4
Video Length6, 15 or 30s

Ad Server Specs

EnvironmentDesktop
File TypeHTML5
Initial File Size250kb
Max File Size2.2mb
Animation30s max
Loops3 max
Frame Rate24 fps