Interstitial is a powerful full-screen, responsive format for Mobile In-App.
The Interstitial Video is best used for campaigns with video assets and a goal of video views or awareness.
Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.
We suggest using as little text as possible to allow your branding, imagery and video to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Our creative team can resize an existing 300×600 banner PSD into an Interstitial.
|Video Aspect Ratio||16:9|
|Existing Media Files||.psd or .ai|
|Fonts||.otf or .ttf|
|Logos||.png, .jpg, .psd or .ai|
|Images||.png, .jpg, .psd or .tiff|
|Animation||Storyboard, existing html5, or written concept|
|Copy||Approved copy only|
|CTA||Approved CTA only|
|Video Files||.mov, .mp4|
|Video Length||6, 15 or 30s|
Ad Server Specs
|Initial File Size||200kb|
|Max File Size||2.2mb|
|Frame Rate||24 fps|