Interstitial is a powerful full-screen, responsive format for Mobile In-App.

Games are the perfect format to bring your big ideas and highly engaging concepts to life on mobile. These formats most often include quizzes, swipeable or matching games, but each is a bespoke build developed by our creative team.

Bring any and all ideas to the table for this one!



Swipe or Drag

Best Practices

We recommend keeping game play to a max of 30 seconds and providing a “Start over/play again” CTA option to allow the user to engage with the game again.

We suggest using as little text as possible to allow your game to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

Design Specs

Retina Dimensions750×1333
Safe Area750×1333

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
Animation Directionstoryboard, existing html5, or written concept
Interaction Directionstoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only
Game Direction
Storyboard, written concept
Game AssetsPlease include all images

Ad Server Specs

EnvironmentMobile In-App
File TypeHTML5
Initial File Size200kb
Max File Size2.2mb
Animation30s max
Loops3 max
Frame Rate24 fps
Close ButtonRequired