Interstitial is a powerful full-screen, responsive format for Mobile In-App.
Games are the perfect format to bring your big ideas and highly engaging concepts to life on mobile. These formats most often include quizzes, swipeable or matching games, but each is a bespoke build developed by our creative team.
Bring any and all ideas to the table for this one!
Swipe or Drag
We recommend keeping game play to a max of 30 seconds and providing a “Start over/play again” CTA option to allow the user to engage with the game again.
We suggest using as little text as possible to allow your game to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
|Existing Media Files||.psd or .ai|
|Fonts||.otf or .ttf|
|Logos||.png, .jpg, .psd or .ai|
|Images||.png, .jpg, .psd or .tiff|
|Animation Direction||storyboard, existing html5, or written concept|
|Interaction Direction||storyboard, existing html5, or written concept|
|Copy||Approved copy only|
|CTA||Approved CTA only|
|Game Direction||Storyboard, written concept|
|Game Assets||Please include all images|
Ad Server Specs
|Initial File Size||200kb|
|Max File Size||2.2mb|
|Frame Rate||24 fps|