Engage

Mobile

The Engage unit is built for engagement, with user-controlled expansion and a large canvas size for mobile. This format is great for a microsite execution or interactive content.


Best Practices

Messaging Structure
We suggest messaging that leads the user to click on the pre-expanded standard banner, teasing the user to more messaging in the expanded state. This can also come across in the CTAs with a “Click to Expand” CTA on the pre-expanded state and a “Learn More/Shop Now/Etc” CTA on the expanded state.

In the expanded state, use the canvas to feature multiple interactive capabilities, including carousels, photo galleries and video players.

Video
Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.

Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.

CTA on the expanded state should be “Learn More/Shop Now/Etc”

Resizing
For the pre-expanded state, we can accept HTML5 files but we cannot edit provided HTML5 files. If these are to be edited we need the PSD files.

We can also design these from scratch using provided assets.


Design Specs

Pre-Expanded Retina Dimensions640×100, 600×100, 600×500
Expanded Retina Dimensions750×1333
Expanded Retina Safe Area750×1333

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
AnimationStoryboard, existing html5, or written concept
Pre-Expanded CopyApproved copy only
Pre-Expanded CTAApproved CTA only 
Expanded CopyApproved copy only
Expanded CTAApproved CTA only
Video Files.mov, .mp4
Video Length6, 15 or 30s

Ad Server Specs

EnvironmentMobile Web & In-App
File TypeHTML5
Pre-Expanded Dimensions320×50, 300×50, 300×250
Expanded Dimensions320×480
Initial File Size250kb
Max File Size2.2mb
Animation30s max
Loops3 max
Frame Rate24 fps
Close ButtonRequired