Desktop Skin

Video

The Skin Video unit is an immersive, impactful experience ideal for campaigns with video assets.

The large canvas space allows for high viewability, high CTRs and high impact branding and awareness.

The video panel can expand down automatically after a 5-second countdown, or when the user clicks an open button, or can be cropped to play over the top of skin.


Best Practices

Designing within Safe Zones
This creative is responsive. The top and optional center panels will resize to match the width of the website. The left and right panels will scale to fit the rest of the space available, so they will appear wider on wider screens, and narrower on narrower screens.

Keep all text, logos and CTAs within the safe zone, this will guarantee important content is always in view regardless of browser size.

Video
Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.

Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.


Design Specs

Retina Dimensions Left & Right240-1000×2400
Retina Dimensions Center2000×870
Retina Dimensions Top2000×500
Video Aspect Ratio16:9; Can be cropped to fill top

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
Animationstoryboard, existing html5, or written concept
Video File.mp4 or .mov

Ad Server Specs

EnvironmentDesktop
File TypeHTML5
Initial File Size250kb
Max File Size2.2mb
Animation30s max
Loops3 max
Frame Rate24 fps