Desktop Skin
Video
The Skin Video unit is an immersive, impactful experience ideal for campaigns with video assets.
The large canvas space allows for high viewability, high CTRs and high impact branding and awareness.
The video panel can expand down automatically after a 5-second countdown, or when the user clicks an open button, or can be cropped to play over the top of skin.
Best Practices
Designing within Safe Zones
This creative is responsive. The top and optional center panels will resize to match the width of the website. The left and right panels will scale to fit the rest of the space available, so they will appear wider on wider screens, and narrower on narrower screens.
Keep all text, logos and CTAs within the safe zone, this will guarantee important content is always in view regardless of browser size.
Video
Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.
Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Design Specs
| Retina Dimensions Left & Right | 240-1000×2400 |
| Retina Dimensions Center | 2000×870 |
| Retina Dimensions Top | 2000×500 |
| Video Aspect Ratio | 16:9; Can be cropped to fill top |
Design Assets
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | storyboard, existing html5, or written concept |
| Video File | .mp4 or .mov |
Ad Server Specs
| Environment | Desktop |
| File Type | HTML5 |
| Initial File Size | 250kb |
| Max File Size | 2.2mb |
| Animation | 30s max |
| Loops | 3 max |
| Frame Rate | 24 fps |
