Billboard

Video

This is a large horizontal ad format with in-banner video that delivers across Desktop and is best used for branding and awareness objectives.


Best Practices

Video
Videos with a length of 6s or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.

Videos must be click to play and begin as muted with the option to unmute.

Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.

Resizing
Our creative team can resize an existing 728×90 standard banner PSD into a Billboard.


Design Specs

Retina Dimensions1940×500
Safe Area1940×500
Video Aspect Ratio16:9

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
Animationstoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only
Video Files.mov, .mp4
Video Length6, 15, or 30s

Ad Server Specs

EnvironmentDesktop
File TypeHTML5
Initial File Size250kb
Max File Size2.2mb
Animation30s max
Loops3 max
Frame Rate24 fps