Multi-Audience Prospecting
DCO Now

When prospecting for new customers, use DCO to personalize creative to underlying audience based on audience characteristics (such as affinity or in-market, demographics, region, etc.).
For example, as a motorcycle brand you might want separate copy and imagery for the customers in your target audience who are adventure seekers and for those who are more interested in driving technology.
Use Cases

What’s needed to work

1. Decision Matrix

A decision matrix is a list of audiences to be prospected, and the pieces that will appear dynamically in the creative that are related to each audience.
Decision Specs
Preferred Delivery Method | XLS, CSV |
2. Creative
There are two types of creative elements needed for dynamic creative:
Creative Master
This is a shell that sets out the look and feel of the creative, and will contain all of the static assets

Creative Assets
These are the specific pieces that should be dynamically slotted into the creative.
Existing Media Files | .psd or .ai |
Fonts | .otf or .ttf |
Logos | .png, .jpg, .psd or .ai |
Images | .png, .jpg, .psd or .tiff |
Animation | storyboard, existing html5, or written concept |
Copy | Approved copy only |
CTA | Approved CTA only |
SLAs
Creative Design
Initial Design | 5 days |
# of Revisions | 2 max |
Revisions Turnaround | 48 hours |
Creative Development
Initial Development | 5 days |
# of Revisions | 2 max |
Revisions Turnaround | 48 hours |
Asset Mapping
Creation | 5 days |
Creative Trafficking
Review and trafficking | 48 hours |