CTV Video


CTV Video Wraps provide extra canvas for branding and key messaging to encourage users to take action from the video for more content.

Best Practices

Shell Position
We suggest utilizing the bottom and right side canvases for important information like text, logo and CTA. This will allow the key information to always be in view, while not distracting from the video.

We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.

Design Specs

Video Aspect Ratio16:9

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
AnimationStoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only
Video File.mov or .mp4
Video Length6, 15 or 30s

Ad Server Specs

File TypeMP4, MOV
Max File Size10MB
Max Video Length6, 15 or 30s
Frame Rate30 fps