CTV Video

End Card

CTV Video End Cards are a great way to encourage users to take action from the video for more content.


Best Practices

Endcard Position
All information like text, logo and CTA overlays on top of the end of the video. This will allow the key information to be in view as the video ends.

Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.


Design Specs

Retina Dimensions – Full Canvas Overlay1600×900
Video Aspect Ratio16:9

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
CopyApproved copy only
CTAApproved CTA only
Video File.mov or .mp4
Video Length6, 15 or 30s

Ad Server Specs

EnvironmentCTV
File TypeMP4, MOV
Max File Size10MB
Max Video Length6, 15 or 30s
Frame Rate30 fps