CTV Video End Cards are a great way to encourage users to take action from the video for more content.
All information like text, logo and CTA overlays on top of the end of the video. This will allow the key information to be in view as the video ends.
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
|Retina Dimensions – Full Canvas Overlay||1600×900|
|Video Aspect Ratio||16:9|
|Existing Media Files||.psd or .ai|
|Fonts||.otf or .ttf|
|Logos||.png, .jpg, .psd or .ai|
|Images||.png, .jpg, .psd or .tiff|
|Copy||Approved copy only|
|CTA||Approved CTA only|
|Video File||.mov or .mp4|
|Video Length||6, 15 or 30s|
Ad Server Specs
|File Type||MP4, MOV|
|Max File Size||10MB|
|Max Video Length||6, 15 or 30s|
|Frame Rate||30 fps|