TV to Mobile Video
CAST Creative
Retargeting TV audiences 1:1 with mobile-first creative
By retargeting TV viewers with mobile-first creative, the Cast Creative Video package encourages brand recognition while optimizing campaign video assets for high-impact creative. The Interscroller and Interstitial are the largest mobile canvas sizes for full screen content execution.
Interscroller Video
Interstitial Video
Best Practices
Video
Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.
Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Resizing
Our creative team can resize from an existing 300×600 standard banner PSD.
Design Specs
| Interscroller | |
| Retina Dimensions | 750×1333 |
| Safe Area | 750×1283 |
| Video Aspect Ratio | 16:9 |
| Interstitial | |
| Retina Dimensions | 750×1333 |
| Video Aspect Ratio | 16:9 |
Design Assets
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | storyboard, existing html5, or written concept |
| Copy | Approved copy only |
| CTA | Approved CTA only |
| Video Files | .mov, .mp4 |
| Video Length | 6, 15 or 30s |
Ad Server Specs
| Environment | Mobile Web & In-App |
| File Type | HTML5 |
| Initial File Size | 250kb |
| Max File Size | 2.2mb |
| Animation | 30s max |
| Loops | 3 max |
| Frame Rate | 24 fps |
