TV to Mobile Video

CAST Creative
Retargeting TV audiences 1:1 with mobile-first creative

By retargeting TV viewers with mobile-first creative, the Cast Creative Video package encourages brand recognition while optimizing campaign video assets for high-impact creative. The Interscroller and Interstitial are the largest mobile canvas sizes for full screen content execution.


Interscroller Video


Interstitial Video


Best Practices

Video
Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.

Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.

Resizing
Our creative team can resize from an existing 300×600 standard banner PSD.


Design Specs

Interscroller
Retina Dimensions750×1333
Safe Area750×1283
Video Aspect Ratio16:9
Interstitial
Retina Dimensions750×1333
Video Aspect Ratio16:9

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
Animationstoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only
Video Files.mov, .mp4
Video Length6, 15 or 30s

Ad Server Specs

EnvironmentMobile Web & In-App
File TypeHTML5
Initial File Size250kb
Max File Size2.2mb
Animation30s max
Loops3 max
Frame Rate24 fps