TV to Mobile Gamification

CAST Creative
Retargeting TV audiences 1:1 with mobile-first creative

By retargeting TV viewers with mobile-first creative, the Cast Creative Gamification package drives brand engagement. The custom brand game execution is built and designed by MiQ . The game creative is featured within the Interscroller and Interstitial formats.


Interscroller Game


Interstitial Game


Other Types of Games

Quizzes

Swipe

Drag


Best Practices

Game
We recommend keeping game play to a max of 30 seconds and providing a “Start over/play again” CTA option to allow the user to engage with the game again.

Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.


Design Specs

Interscroller
Retina Dimensions750×1333
Safe Area750×1283
Interstitial
Retina Dimensions750×1333

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
Animation DirectionStoryboard, existing html5, or written concept
Interaction DirectionStoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only
Game DirectionStoryboard, written concept
Game AssetsPlease include all images

Ad Server Specs

EnvironmentMobile Web & In-App
File TypeHTML5
Initial File Size250kb
Max File Size2.2mb
Animation30s max
Loops3 max
Frame Rate24 fps