TV to Mobile Gamification
Retargeting TV audiences 1:1 with mobile-first creative
By retargeting TV viewers with mobile-first creative, the Cast Creative Gamification package drives brand engagement. The custom brand game execution is built and designed by MiQ . The game creative is featured within the Interscroller and Interstitial formats.
Other Types of Games
We recommend keeping game play to a max of 30 seconds and providing a “Start over/play again” CTA option to allow the user to engage with the game again.
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
|Existing Media Files||.psd or .ai|
|Fonts||.otf or .ttf|
|Logos||.png, .jpg, .psd or .ai|
|Images||.png, .jpg, .psd or .tiff|
|Animation Direction||Storyboard, existing html5, or written concept|
|Interaction Direction||Storyboard, existing html5, or written concept|
|Copy||Approved copy only|
|CTA||Approved CTA only|
|Game Direction||Storyboard, written concept|
|Game Assets||Please include all images|
Ad Server Specs
|Environment||Mobile Web & In-App|
|Initial File Size||250kb|
|Max File Size||2.2mb|
|Frame Rate||24 fps|