TV to Mobile Awareness
Retargeting TV audiences 1:1 with mobile-first creative
By retargeting TV viewers with mobile-first creative, the Cast Creative Awareness package encourages brand recognition in a way that can’t be missed! The Interscroller and Interstitial are the largest mobile canvas sizes for full screen content execution.
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Our creative team can resize from an existing 300×600 standard banner PSD.
|Existing Media Files||.psd or .ai|
|Fonts||.otf or .ttf|
|Logos||.png, .jpg, .psd or .ai|
|Images||.png, .jpg, .psd or .tiff|
|Animation||storyboard, existing html5, or written concept|
|Copy||Approved copy only|
|CTA||Approved CTA only|
Ad Server Specs
|Environment||Mobile Web & In-App|
|Initial File Size||250kb|
|Max File Size||2.2mb|
|Frame Rate||24 fps|